Of course there will be some upset Elysian fans that don’t want to support corporations no matter what size. Very similar corporations that these same individuals are receiving this Elysian news on, such as an iPhone or Dell computer, that also come from very large corporations. A person can say one thing but it’s very difficult to follow through with it in one’s life in today’s modern world. (Paul, Brewpublic)
So readers: How do you feel about all this? Any big fans of Elysian on the look-out for a new brewery of choice?
There was a clear choice: Loser Pale Ale from Elysian.
Brewed to celebrate local indie label SubPop's 25th Anniversary. An homage to Nirvana, the label proclaims, “Corporate Beer Still Sucks.”
With a golden-copper color, the beer is a balanced brew of hop bitterness and malt. It has a wet mouth feel and the caramel malts tend to the sweeter rather than dough-yeasty.
This beer was one that came up frequently in articles, the irony was too explicit. Now that they are “corporate beer” can Elysian still brew Loser? Falling back on an old interest in music journalism, I did a little investigation. Loser's slogan wasn't just a Nirvana reference, but a very specific one. For the band's first cover of Rolling Stone, lead singer Kurt Cobain wore a white shirt with “Corporate Magazines still suck” scrawled in black sharpie. This was a crossroads for Nirvana: the cover of Rolling Stone was a proclamation of selling out. The band had outgrown and moved on from SubPop, had a number one record in their major label debut Nevermind. Cobain conceded:
"There are a lot of things about Rolling Stone that I've never agreed with,'' says Cobain in a gentle growl one or two steps up from a whisper. "But it's just so old school to fight amongst your peers or people that are dealing with rock & roll, whether or not they're dealing with it in the same context that you would like to. There are a lot of political articles in there that I've been thankful for, so it's really stupid to attack something that you're not 100 percent opposed to. If there's a glimmer of hope in anything, you should support it.” (Azerrad, Rolling Stone)
- Inside A-B InBev's Acquisition of Elysian Brewing- Brewbound, article by Chris Furnari
- An Interview with Elysian Brewing Founders Dick Cantwell & David Buhler on Selling the Brewery- Brewpublic, article by D.J. Paul
- The Die is Cast in the Battle Over Macro Vs. Craft Beer- What the Battle Means for Beer Drinkers- VinePair, article by Adam Teeter
- Nirvana: Inside the Heart and Mind of Kurt Cobain- Rolling Stone, article by Micheal Azerrad